Pitches and presentations are the lifeblood of business. They’re how we deliver ideas and win new business. They’re how we talk to colleagues and other audiences too. Everyone has Powerpoint, but it tends to make even the brightest ideas dull and flat. Its strength is its ubiquity. But the ‘one damn word after another’ approach highlights a weakness in design, typography and engagement. Pitching and presenting are a pain. Eudeck helps you fix the problem.
If you want to be more persuasive, memorable and engaging as a presenter, you need to take advantage of three features of the human brain.
We’re hardwired to consume visuals
The more visual your presentation is, the more memorable it will be. Between 80 and 90% of the information our brain processes comes in through our eyes. Two-thirds of your brain’s electrical activity is dedicated to vision when your eyes are open. We’re hardwired to consume visuals.
The second factor is our human liking for stories. We tend to remember stories rather than random data. Personal stories make up 65% of our conversations. A fact that’s rooted in the way stories affect our brains. Thirdly our brains respond powerfully to two-way conversations. When you have a conversation with someone, your brain starts to mirror theirs – a process known as neural coupling.